COLLECTIVE GROUP PREPARED AND IMPLEMENTED THE ADVERTISING CAMPAIGN FOR THE BRAND OF PAW DECOR COLLECTION.

The goals of the campaign: increase brand awareness, strengthen the image of the company,
Marketing challenge: inform the strictly defined target group of the target brand of Paw Décor
Collection.
Strategy: The strategy of the advertising campaign consisted in using the niche segment in reaching the defined target group interested in the subjects of cookery and table décor. It assumes the combination of ATL and BTL activities.
All the arrangements done by our agency were with the use of Paw Decor Collection.